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My 420 Tours is the new world of Colorado marijuana tourism, where the past year’s winks and nods have been replaced increasingly by an open embrace of cannabis-seeking vacationers. Lodging choices — especially at bed and breakfasts or independent rentals — have opened up for toking tourists. Marijuana tour operators say their businesses are booming. Pot shops reported being packed on Friday.

In Colorado, the April 20 marijuana holiday known as 4/20  is poised to reveal just how much out-of-state interest has been generated by marijuana legalization in Colorado. The largest 4/20 celebration in Denver history featured dozens of concerts, conventions, trade shows, product launches and symposiums around the city, capped by the now-familiar April 20 smoke-out in Civic Center. J.J. Walker, one of the owners of the marijuana tourism company My 420 Tours, likened it to a pot-centric version of the wildly popular South by Southwest festival in Austin, Texas. “Besides the DNC (Democratic National Convention), I can’t picture anything bigger that people have really all come together for,” Walker said. “It’s going to be massive. … The amount of money coming into town this weekend is astronomical.” Read more about marijuana travel and activities in Colorado in this article.

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