My 420 Tours in the Los Angeles Times – Exploring Colorado’s cannabis tourism scene in Denver
By ROSEMARY MCCLURE | The Los Angeles Times
…Enter My 420 Tours, one of a handful of companies in the city getting in on the pot industry by offering a variety of tours, classes and vacation packages. (My 420, pronounced “four-twenty,” is named for April 20, a date that celebrates marijuana smoking. The origin of the term 4-20 is the subject of much discussion, although it most certainly pertains to pot consumption.)
In any case, you can get a two-and-a-half-hour, behind-the-scenes tour of a dispensary and a production facility ($49), take a two-hour cooking class where you’ll learn how to “roll authentic sushi and perfect joints” ($69) or invest in a three-day immersive weekend vacation, including pot-friendly hotel accommodations ($1,295).
“With our tours, visitors get to see the latest the industry has to offer,” said Danny Schaefer, My 420 Tours chief executive. “We also offer a safer and better experience for consumers.”Schaefer estimates he serves more than 300 clients a week; almost two-thirds are seeking hotel reservations.But finding a place to stay can be troublesome for tourists; laws prohibit using cannabis in a public area, and most hotels prohibit smoking in rooms. With our tours, visitors get to see the latest the industry has to offer— Danny Schaefer
Most of the accommodations don’t advertise they allow the use of weed because of conflicts with federal laws prohibiting marijuana, Schaefer said. Travelers can find Rocky-Mountain-High hotel listings in some local publications such as PotGuide.com, but no names, just such convoluted headlines as: “Downtown Denver Convention Center Nationally Recognized Hotel Includes Premium Vaporizer, Guide to the City, and Discounts.” Accommodations, cannabis friendly or not, weren’t a concern for me; I was staying with friends. My 420 Tour included a guided visit to a dispensary and a grow house (an indoor marijuana production facility). Many Denver tour companies offer private or group tours on a bus, with educational talks about the differences in products.